Using healthy and healing essential oils and extracts, this shampoo is ethically sourced and naturally kind to hounds and humans. It is definitely the very best shampoo we have found and we have recently sniffed a great deal of options at a trade show this was our absolute favourite, the smell is natural and fresh, a big thumbs up from the humans in the family and a “okay I suppose, if I’ve got to have a bath from the dog community!”